Issue 108 - 02 | Brother John

By August Turak
Published Aug. 7, 2013 3:00 p.m.
“Uncertainty as to life’s purpose is much in vogue today. So too are the relativistic notions that would consign life’s purpose to a matter of taste. The agony of life is uncertainty and the rationalization is that uncertainty is certain. However, the plain truth is that for all our anguish we treasure uncertainty. Doubt forestalls action. The problem with life’s purpose is that we know damn well what it is but are unwilling to face the changes in our lives that a commitment to self-transcendence, to being the best human being we could possibly be, would entail. It wearies us just thinking about it. So we rationalize that it’s all “relative,” or that we’re already doing enough and don’t have time. Worst of all we rationalize that those who do accept the challenges inherent in self-transcendence are uniquely gifted and specially graced.”

About August Turak | After a corporate career with companies like MTV, August Turak founded two highly successful software businesses, Raleigh Group International (RGI) and Elsinore Technologies. This essay, “Brother John,” received the grand prize in the John Templeton Foundation’s Power of Purpose essay contest. He has been featured in the Wall Street Journal, Fast Company, Selling Magazine, The New York Times, and Businessweek, and is a popular leadership contributor at

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