Issue 105 - 06 | An Action Plan for Making Good Customer Service a Reality

By Kirk Kazanjian
Published May 15, 2013 12:00 p.m.
“Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right.

A big reason is that most organizations never bother to put all of the essential building blocks in place to create a customer-centric culture. They like to talk the talk, but don’t walk the walk.

They also forget that before your employees will ever take good care of your customers, you have to first take great care of them.”

About Kirk Kazanjian | Kirk is a leading expert on marketing, branding and customer service. The bestselling author of some two dozen books, he is a popular speaker and consultant on delivering excellent customer service, strategies for empowering and retaining employees, supercharging your marketing and branding efforts, and making your company stand out from the competition. Kirk has appeared on CNBC, CNN, Bloomberg, and many other radio and television stations across the country. In addition, he has also been featured in numerous publications, including Barron’s, Entrepreneur, and USA Today. To learn more you can visit his website at

Related Books

Turning Every Customer and Employee Into a Raving Fan for Your Brand
eBook  (9780385346955) 
Published 04/2013  by Crown Business 
Price: $13.99
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