Issue 103 - 05 | Being “Good” Pays Off Big: 21st Century Values are a Winning Strategy in Business and Personal Life

By Peter Georgescu
Published March 13, 2013 12:00 p.m.
“We used to think that being a good person in business would be nice. Those who went to churches or synagogues would hear preachers extol the virtues of being good on a weekly basis and trumpet them aloud on the big holidays. It felt good to hear the value of being a good person, but Mondays came along and nothing ever changed in behavior. After all, business is hard. And the first dozen years in the 21st Century demonstrated just how much harder business has become. Chances are that business will get even tougher and more competitive in the years ahead. So we’ve all got to man up for the brutally competitive world out there. Don’t we?

Well, no. To find a winning strategy for the 21st Century business world you’ll need to grasp why the world of commerce has changed so dramatically in recent decades.”

About Peter Georgescu | Peter Georgescu is chairman emeritus of Young & Rubicam. He served as the company’s chairman and CEO from 1994 until January 2000. In recognition of his contributions to the marketing and advertising industry, he was elected to the Advertising Hall of Fame in 2001. Georgescu has been the director of the board for eight public companies, among them Levi Strauss, IFF, Toys”R”Us, and EMI Recorded Music. He is currently vice chairman of New York-Presbyterian Hospital, a trustee of the Paul and Daisy Soros Fellowships for New Americans program, and a member of the Council on Foreign Relations. He is the author of two previous books, The Source of Success and The Constant Choice.

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