Issue 103 - 05 | Being “Good” Pays Off Big: 21st Century Values are a Winning Strategy in Business and Personal LifeBy Peter Georgescu
Published March 13, 2013 12:00 p.m.
Well, no. To find a winning strategy for the 21st Century business world you’ll need to grasp why the world of commerce has changed so dramatically in recent decades.”
About Peter Georgescu | Peter Georgescu is chairman emeritus of Young & Rubicam. He served as the company’s chairman and CEO from 1994 until January 2000. In recognition of his contributions to the marketing and advertising industry, he was elected to the Advertising Hall of Fame in 2001. Georgescu has been the director of the board for eight public companies, among them Levi Strauss, IFF, Toys”R”Us, and EMI Recorded Music. He is currently vice chairman of New York-Presbyterian Hospital, a trustee of the Paul and Daisy Soros Fellowships for New Americans program, and a member of the Council on Foreign Relations. He is the author of two previous books, The Source of Success and The Constant Choice.http://petergeorgescu.com/about-peter/
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