Issue 101 - 04 | You—According to Them: Accelerating Career Success By Understanding—and Boosting—Your Reputation

By Sara Canaday
Published Jan. 16, 2013 11:00 a.m.
“‘Reputation’ is not a line item we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses. And yet, the accountants can’t assign a specific number to it.

Think about that for a moment. Companies can leverage the incalculable perceptions of a great reputation (their brand) into bottom-line success and a very real corporate advantage. Sadly, there’s also the flip side. Companies can totally crash and burn because of negative reputations, despite solid product offerings. Perceptions may be unquantifiable, but they are infinitely powerful.”

About Sara Canaday | Sara Canaday is a leadership expert, keynote speaker, and author. She works with leaders and high-potential professionals from organizations around the world to expand their capacity to innovate, influence, engage, and perform.

View 1 other manifesto by this author

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