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Trust Economies: Investigation into the New ROI of the Web
March 7, 2008 - By: Julien Smith and Chris Brogan
“If You Build It, They Won't Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it... now what? We are suspicious of marketing. We don't trust strangers as willingly. Buzz is suspect. It can be bought. Instead, consumers and business people alike are ...

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