There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from
Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market.
He invented the spreadsheet. Now Dan Bricklin, creator of VisiCalc, explains why the modern software development establishment needs to change everything. Taking a hard look at the needs of a modern society dependent on software, he shows us why the way we create software today is not only antiquated--it's dangerous and expensive.
Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.
Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed.
If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.
When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to fi
One of the world's best-known linguists explains why progressives need to pay more attention to conservatives' most powerful weapon: framing. Lakoff provides a clear explanation of what framing is, why it's so important, and how progressives can use the tactic to their own gain. Read his section on "How to Respond to Conservatives" for examples on how progressive
Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it.
Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart.