Issue 8

Overcrowded Planet
Published Nov. 16, 2004 - By Dean Esmay

In 6 years, the world's population will hit 7 billion. Despite the worries, however, there is no evidence of an overpopulation problem, not even close. Read Dean's manifesto for the facts.

Strategy Letter 1: Ben and Jerry's vs. Amazon
Published Nov. 16, 2004 - By Joel Spolsky

Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. It goes to the core of the difference between Ben and Jerry's and, and he explains it all in this manifesto.

Issue 7

Advice to Politicians: Marriage Equality for Same Sex Couples
Published Nov. 2, 2004 - By Evan Wolfson

A letter from Evan Wolfson, Executive Director of Freedom to Marry, to every politician out there explaining exactly why supporting gay marriage is the right thing to do AND no longer politically dangerous. Forward this one to your local and national politicians and change the tide.

Published Nov. 2, 2004 - By Tom Peters

Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril.

One-Minute Site
Published Nov. 2, 2004 - By Oliva & Toscani

Spend one minute. Improve your website dramatically. What's not to like?

A Physics of Ideas
Published Nov. 2, 2004 - By Nova Spivack

Information overload is no longer a novel concept, it's the ever-present nemesis of your productivity. In this manifesto, Nova Spivack describes a unique approach to organizing, filtering, and tracking information and meme spread using principles of Newtonian physics.

The Word on Word of Mouth
Published Nov. 2, 2004 - By Dave Balter

There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from

Issue 6

Global Guru: Guru Shaking Things Up. Making Things Happen.
Published Oct. 19, 2004 - By Laurel Delaney

Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market.

Software That Lasts 200 Years
Published Oct. 19, 2004 - By Daniel Bricklin

He invented the spreadsheet. Now Dan Bricklin, creator of VisiCalc, explains why the modern software development establishment needs to change everything. Taking a hard look at the needs of a modern society dependent on software, he shows us why the way we create software today is not only antiquated--it's dangerous and expensive.

The CEO of the 21st Century
Published Oct. 19, 2004 - By Mark Goulston

Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.

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