Issue 14

What is Open Source Marketing?
14
Published Feb. 24, 2005 - By James Cherkoff

You've probably heard the term and wondered what marketing has to do with Linux. Turns out, everything. Read James' manifesto to find out where marketers go next.


Issue 13

Why Craigslist Works, by Craig
13
Published Feb. 8, 2005 - By Craig Newmark

A ChangeThis exclusive: The craigslist founder reveals the values that made craigslist a success. craigslist started as a small email list for a group of friends in Northern California. Ten years later, it's a global phenomenon. In a ChangeThis exclusive, Craig Newmark talks about the values that got his business from there to here.

Dated for Freshness
13
Published Feb. 8, 2005 - By Dave Hitt

"It doesn't matter if a law is goofy, or stupid, or downright vile. Once it's on the books, it is likely to stay there forever." Dave Hitt thinks that's ridiculous and argues that it's time we gave every new law a mandatory expiration date.

The Paradox of Choice
13
Published Feb. 8, 2005 - By Barry Schwartz

According to Barry, choice is a good thing. Until there's too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices not only make us less satisfied, they debilitate us. Read an excerpt from his powerful new book.

How to Manage Smart People
13
Published Feb. 8, 2005 - By Scott Berkun

After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best.

Is the Truth the Next Big Truth?
13
Published Feb. 8, 2005 - By Simon King and Piers Fawkes

The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.)


Issue 12

The Death of Environmentalism
12
Published Jan. 25, 2005 - By Michael Shellenberger and Ted Nordhaus

The environmental movement's foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. As global warming looms on the horizon, the authors of The Death of Environmentalism argue that in order to move forward, environmentalists must take a step back.

Made in USA
12
Published Jan. 25, 2005 - By Paul Graham

Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a reason for this, and it goes far deeper than cultural differences or the quality of autoworkers, it has to do with who's in charge.

See-Through Science
12
Published Jan. 25, 2005 - By James Wilsdon & Rebecca Willis

Politics and science needn't be like oil and water. The authors of See-Through Science argue that greater public engagement early in the scientific process improve social outcomes.

The Six Laws of the New Software
12
Published Jan. 25, 2005 - By Dror Eyal

You're too late! Most home consumers have all the software they will ever need, and most companies out there already have all the basic technologies they need to successfully compete. What's a software developer to do? Read the Six Laws of the New Software to find out.



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