Issue 15

Tomato TomA[h]to
Published July 1, 2005 - By Tom Peters

In his latest Changethis manifesto, Tom Peters shares many conventional business wisdoms and tells you why they are all wrong.

Issue 14

A Positive Attitude
Published Feb. 24, 2005 - By Dan Auito

We can all use a little sunshine. Dan's caught a few rays and made them into a manifesto you can take with you wherever you go. He hopes it makes you smile.

100 Ways to Help You Succeed/Make Money, Part 1
Published Feb. 24, 2005 - By Tom Peters

Tom's back! In this first installment, you'll find 50 short, wonderfully sweet nuggets of advice that you will love, love, love.

Does ANYONE know how to Market? (and will anyone care?)
Published Feb. 24, 2005 - By Chris Houchens

Go to your bookshelf. Find all the marketing business books you can. Throw them out. Rinse. Repeat. Chris Houchens isn't kidding.

What is Open Source Marketing?
Published Feb. 24, 2005 - By James Cherkoff

You've probably heard the term and wondered what marketing has to do with Linux. Turns out, everything. Read James' manifesto to find out where marketers go next.

Issue 13

Why Craigslist Works, by Craig
Published Feb. 8, 2005 - By Craig Newmark

A ChangeThis exclusive: The craigslist founder reveals the values that made craigslist a success. craigslist started as a small email list for a group of friends in Northern California. Ten years later, it's a global phenomenon. In a ChangeThis exclusive, Craig Newmark talks about the values that got his business from there to here.

Dated for Freshness
Published Feb. 8, 2005 - By Dave Hitt

"It doesn't matter if a law is goofy, or stupid, or downright vile. Once it's on the books, it is likely to stay there forever." Dave Hitt thinks that's ridiculous and argues that it's time we gave every new law a mandatory expiration date.

The Paradox of Choice
Published Feb. 8, 2005 - By Barry Schwartz

According to Barry, choice is a good thing. Until there's too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices not only make us less satisfied, they debilitate us. Read an excerpt from his powerful new book.

How to Manage Smart People
Published Feb. 8, 2005 - By Scott Berkun

After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best.

Is the Truth the Next Big Truth?
Published Feb. 8, 2005 - By Simon King and Piers Fawkes

The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.)

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