Issue 4

Digital Rights Management
4
Published Sept. 21, 2004 - By Cory Doctorow

"DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's

Guerrilla Marketing
4
Published Sept. 21, 2004 - By Jay Conrad Levinson

The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.

Holy Avengers
4
Published Sept. 21, 2004 - By Jessica Stern

Lecturer at Harvard's John F. Kennedy School of Government, Jessica spent six years interviewing religious terrorists in Pakistan, India, Israel, Palestine, Lebanon, Indonesia, and the U.S.. Along the way, she discovered what causes someone to become a religious zealot and how terrorist leaders cultivate followers with emotional, spiritual, and financial rewards. Using ter

The 10 Laws of the Grassroots
4
Published Sept. 21, 2004 - By Donna Brazile

Whether you're trying to elect a president or grow a non-profit, raise money, or awareness, Donna Brazile's 10 Laws of the Grassroots can help you mobilize the masses. Culling from lessons learned as the campaign manager for Gore 2000, Donna tells us that the future of campaigning has less to do with money and media noise and more about what worked in the p

6 Design Lessons From the Apple Store
4
Published Sept. 21, 2004 - By Jesse James Garrett

Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. Th


Issue 3

Why We Fight
3
Published Sept. 7, 2004 - By Eric Raymond

Rejecting both the left and the right, ERIC RAYMOND tells us, "Terrorists have made themselves outlaws from the moral community of mankind, to be dealt with as rabid dogs are." Read his Anti-Idiotarian manifesto.

Why Diversity Rules
3
Published Sept. 7, 2004 - By Jerry Colonna

Diversity, that of personality and style, is critically undervalued by even the most egalitarian of organizations. JERRY COLONNA, one of Forbes' Best VCs in the Country and one of the 25 most generous young Americans according to Worth, shares a personal story about the value of misfits.

Guru Red Manifesto
3
Published Sept. 7, 2004 - By Mike Smock

Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! MIKE SMOCK offers his collection of practical truths on honest American entrepreneurship. Build meaningful, profitable organizations that strive to attract customers, not investors, and build loyalty, not headc

Unbalance of Power
3
Published Sept. 7, 2004 - By Al Gore

"What would Benjamin Franklin think of President Bush’s assertion that he has the inherent power…to launch an invasion?" The U.S. is now in a permanent state of war, says Al Gore, former vice-president of the United States. Read his biting assessment of the Bush administration's trespass of our trust and our liberty.

LESS
3
Published Sept. 7, 2004 - By Bruce Kasanoff

Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!)



Search manifestos:

Recent Popular Manifestos



View all




TWITTER