Issue 6

Software That Lasts 200 Years
6
Published Oct. 19, 2004 - By Daniel Bricklin

He invented the spreadsheet. Now Dan Bricklin, creator of VisiCalc, explains why the modern software development establishment needs to change everything. Taking a hard look at the needs of a modern society dependent on software, he shows us why the way we create software today is not only antiquated--it's dangerous and expensive.

The CEO of the 21st Century
6
Published Oct. 19, 2004 - By Mark Goulston

Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.

Seven Moral Arguments for Free Trade
6
Published Oct. 19, 2004 - By Daniel T. Griswold

Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed.

How To Be Creative
6
Published Oct. 19, 2004 - By Hugh Mac Leod

If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.

The Talent Myth
6
Published Oct. 19, 2004 - By Malcolm Gladwell

When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to fi


Issue 5

George Lakoff Manifesto
5
Published Oct. 5, 2004 - By George Lakoff

One of the world's best-known linguists explains why progressives need to pay more attention to conservatives' most powerful weapon: framing. Lakoff provides a clear explanation of what framing is, why it's so important, and how progressives can use the tactic to their own gain. Read his section on "How to Respond to Conservatives" for examples on how progressive

The United State of America
5
Published Oct. 5, 2004 - By Noah Weiss

Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it.

Financial Fitness for Entrepreneurs
5
Published Oct. 5, 2004 - By Brad Feld

Thinking of starting a business? Already have one? Brad Feld, a well-respected venture capitalist and Managing Directory at Mobius Venture Capital lays out the fundamental financial tenets that all entrepreneurs should know by heart.

Affirmative Action Works!
5
Published Oct. 5, 2004 - By Paul Kivel

In a manifesto on the continued need for affirmative action and the hypocrisy of claims that it hurts white men, Paul Kivel explains how deep-seated prejudices among even the most well-intentioned lead to discrimination. "Affirmative action is not a cure-all", he admits, but it helps ensure that all have a fair chance and life's opportunities.

Success & Motivation: from Joe Schmo to The Benefactor
5
Published Oct. 5, 2004 - By Mark Cuban

Self-made billionaires don't come around too often. Self-made billionaires who still enjoy watching basketball and having a beer with friends are even rarer. Recounting his story from his days as a twenty-four year-old living with five friends in a three-bedroom house, to getting his first job, to starting his first business, Mark demo



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