Issue 8

The Bootstrapper's Bible
8
Published Nov. 16, 2004 - By Seth Godin

Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how.

Legalize Neighborhoods Again!
8
Published Nov. 16, 2004 - By David Greusel

America has forgotten how to make cities. With traffic-planning and single-use zoning the beloved neighborhood has been made illegal in most U.S. cities. David Greusel believes it's time for a change back to the way things used to be.

Overcrowded Planet
8
Published Nov. 16, 2004 - By Dean Esmay

In 6 years, the world's population will hit 7 billion. Despite the worries, however, there is no evidence of an overpopulation problem, not even close. Read Dean's manifesto for the facts.

Strategy Letter 1: Ben and Jerry's vs. Amazon
8
Published Nov. 16, 2004 - By Joel Spolsky

Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. It goes to the core of the difference between Ben and Jerry's and Amazon.com, and he explains it all in this manifesto.


Issue 7

Advice to Politicians: Marriage Equality for Same Sex Couples
7
Published Nov. 2, 2004 - By Evan Wolfson

A letter from Evan Wolfson, Executive Director of Freedom to Marry, to every politician out there explaining exactly why supporting gay marriage is the right thing to do AND no longer politically dangerous. Forward this one to your local and national politicians and change the tide.

Off-Shoring
7
Published Nov. 2, 2004 - By Tom Peters

Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril.

One-Minute Site
7
Published Nov. 2, 2004 - By Oliva & Toscani

Spend one minute. Improve your website dramatically. What's not to like?

A Physics of Ideas
7
Published Nov. 2, 2004 - By Nova Spivack

Information overload is no longer a novel concept, it's the ever-present nemesis of your productivity. In this manifesto, Nova Spivack describes a unique approach to organizing, filtering, and tracking information and meme spread using principles of Newtonian physics.

The Word on Word of Mouth
7
Published Nov. 2, 2004 - By Dave Balter

There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from


Issue 6

Global Guru: Guru Shaking Things Up. Making Things Happen.
6
Published Oct. 19, 2004 - By Laurel Delaney

Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market.



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