Issue 18

Marketing to Women for the Common Man
18
Published Oct. 12, 2005 - By Andrea Learned

"The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." For all common men out there: don't be afraid! Let Andrea teach you how to tweak your marketing messages to appeal to women.

Cherry Bombs: A Supplemental Kit to „Radical Careering„
18
Published Oct. 12, 2005 - By Sally Hogshead

Stuck in a career rut? No way out? Lob a cherry bomb! "Cherry bombs are quick but explosive ideas that startle a situation out of paralysis. Bursts of thinking to create change within you, or around you."


Issue 17

The Personal MBA: Mastering Business Without Spending a Fortune
17
Published Sept. 7, 2005 - By Josh Kaufman

Business schools don't have a monopoly on worldly wisdom - if you care more about increasing your effectiveness at work than a diploma and a few lines on your resume, the "Personal MBA" is for you.

Critical Thinking for Managers: A Manifesto
17
Published Sept. 7, 2005 - By Crystal King

Crystal King provides a how-to-think critically guide. With many choices in today’s world, managers need to be critical thinkers and encourage their employees to be the same.

25 Ways to Distinguish Yourself
17
Published Sept. 7, 2005 - By Rajesh Setty

According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways.

The Hypomanic American
17
Published Sept. 7, 2005 - By John D. Gartner

Are all American entrepreneurs hypomanic? John Gartner defines the hypomanic American and describes traits associated with hypomania.

The "PSF" is Everything!
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Published Sept. 7, 2005 - By Tom Peters

This manifesto's subtitle is: Making the Professional Service Firm a "Lovemark" in an Age of "Managed Asset Reflation". Read on to discover why Peters believes the "professional service firm is everything".


Issue 16

Escape Adulthood
16
Published Aug. 5, 2005 - By Jason Kotecki

“Grown-ups never understand anything for themselves, and it is tiresome for children to be always and forever explaining things to them.”

The Youth of Today
16
Published Aug. 5, 2005 - By DK

Everyone is always wondering what kids are thinking. DK gives you view into the complicated and sometimes contradictory world of today's teens.

Bet This! A Gambler's Guide to Leadership
16
Published Aug. 5, 2005 - By Eileen Shapiro

Eileen Shapiro thinks that betting is a part of everyday life. Check out her four tests (and one proxy) for action-based leadership.



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