Issue 7

Off-Shoring
7
Published Nov. 2, 2004 - By Tom Peters

Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril.

One-Minute Site
7
Published Nov. 2, 2004 - By Oliva & Toscani

Spend one minute. Improve your website dramatically. What's not to like?

A Physics of Ideas
7
Published Nov. 2, 2004 - By Nova Spivack

Information overload is no longer a novel concept, it's the ever-present nemesis of your productivity. In this manifesto, Nova Spivack describes a unique approach to organizing, filtering, and tracking information and meme spread using principles of Newtonian physics.

The Word on Word of Mouth
7
Published Nov. 2, 2004 - By Dave Balter

There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from


Issue 6

Global Guru: Guru Shaking Things Up. Making Things Happen.
6
Published Oct. 19, 2004 - By Laurel Delaney

Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market.

Software That Lasts 200 Years
6
Published Oct. 19, 2004 - By Daniel Bricklin

He invented the spreadsheet. Now Dan Bricklin, creator of VisiCalc, explains why the modern software development establishment needs to change everything. Taking a hard look at the needs of a modern society dependent on software, he shows us why the way we create software today is not only antiquated--it's dangerous and expensive.

The CEO of the 21st Century
6
Published Oct. 19, 2004 - By Mark Goulston

Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.

Seven Moral Arguments for Free Trade
6
Published Oct. 19, 2004 - By Daniel T. Griswold

Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed.

How To Be Creative
6
Published Oct. 19, 2004 - By Hugh Mac Leod

If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.

The Talent Myth
6
Published Oct. 19, 2004 - By Malcolm Gladwell

When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to fi



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