Issue 13

The Paradox of Choice
13
Published Feb. 8, 2005 - By Barry Schwartz

According to Barry, choice is a good thing. Until there's too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices not only make us less satisfied, they debilitate us. Read an excerpt from his powerful new book.

How to Manage Smart People
13
Published Feb. 8, 2005 - By Scott Berkun

After spending nine years at Microsoft managing some of the smartest people in the world, Scott has a few tips to share on the art of managing the best.

Is the Truth the Next Big Truth?
13
Published Feb. 8, 2005 - By Simon King and Piers Fawkes

The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.)


Issue 12

The Death of Environmentalism
12
Published Jan. 25, 2005 - By Michael Shellenberger and Ted Nordhaus

The environmental movement's foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. As global warming looms on the horizon, the authors of The Death of Environmentalism argue that in order to move forward, environmentalists must take a step back.

Made in USA
12
Published Jan. 25, 2005 - By Paul Graham

Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a reason for this, and it goes far deeper than cultural differences or the quality of autoworkers, it has to do with who's in charge.

See-Through Science
12
Published Jan. 25, 2005 - By James Wilsdon & Rebecca Willis

Politics and science needn't be like oil and water. The authors of See-Through Science argue that greater public engagement early in the scientific process improve social outcomes.

The Six Laws of the New Software
12
Published Jan. 25, 2005 - By Dror Eyal

You're too late! Most home consumers have all the software they will ever need, and most companies out there already have all the basic technologies they need to successfully compete. What's a software developer to do? Read the Six Laws of the New Software to find out.

Is Unlimited Inheritance Un-American?
12
Published Jan. 25, 2005 - By Jim Grote

According to Warren Buffet, Bill Gates Sr., Andrew Carnegie, Thomas Paine, and Theodore and Franklin Roosevelt, unlimited dynastic wealth is not only at odds with the spirit of the Founding Fathers, but anti-productivity.


Issue 11

The Hughtrain
11
Published Jan. 11, 2005 - By Hugh Mac Leod

You've read the Cluetrain, now HUGH MACLEOD brings you The Hughtrain. A manifesto on brands, blogs, and the now of advertising and marketing. Written and illustrated by one of our most popular authors ever.

Beginner's Guide to Business Blogging
11
Published Jan. 11, 2005 - By Debbie Weil

An updated version of this popular manifesto by business blog expert, Debbie Weil, can now be read here.



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