Issue 25

Web 2.0: Strategies and Lessons for Business Leaders
Published Aug. 4, 2006 - By Troy Angrignon

This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change.

Getting Out of Embed: The Role of Social Context in Decision Making
Published Aug. 4, 2006 - By Michael J. Mauboussin

Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another’s action or opinion can profoundly change your own.

Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails
Published Aug. 4, 2006 - By John Ehrenfeld

John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities.

The ABCs of a Kaleidoscope Career
Published Aug. 4, 2006 - By Lisa A. Mainiero and Sherry E. Sullivan

The twentieth-century linear career model, of rising to the top of a corporation and being a big, fat, ethically unscrupulous power-monger, is dead. Mainiero and Sullivan show you how to create a stunning new Kaleidoscope Career.

Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big
Published Aug. 4, 2006 - By Seth Godin

Here’s just a taste of Seth Godin’s latest book, small is the new big, a plentiful well of inspiration for your business and you.

Issue 24

It’s a Big, Blog World Out There: Five Quick Tips to Building a Better Blog
Published July 4, 2006 - By Meryl K. Evans

Evans details how to make your company’s blog better and why it is an essential way to reach your customers.

Know the Codes: Why We Act, Buy, and Love as We Do
Published July 4, 2006 - By Clotaire Rapaille

Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us.

The Working Mother’s Manifesto: This is How We Do It
Published July 4, 2006 - By Carol Evans

Carol Evans encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family.

Non-Geeks are Not Morons: The Change Function Model for Adopting Technology
Published July 4, 2006 - By Pip Coburn

Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users’ practical needs, not only the technologists’ lofty vision. Check out a podcast with Pip here.

Strategy and the Fat Smoker
Published July 4, 2006 - By David Maister

David Maister offers advice on how to fight strategic flab and make change happen by encouraging a diet of good habits and short-term goals.

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