Who knows the most about a product? The creator or the user? Take, for example, surfboards. There is a whole population of surfers whose everyday focus is to maximize their experience in taking a wave. The best experience is found using the best board. Thus, the experts are the users. Von Hippel shows us that across many industries, information technology especially,
Groceries ordered online and delivered to your home? Sure. Plan an entire trip to the other side of the world with just a few clicks of your mouse? Certainly. Assisted by digital and technological advancements, we can choose to live life on the fast track. But at what cost? Michael Chaffin observes that such transactions have lost all the remarkab
Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not
If everyone is networking, who's working for you? Allard and Banfield will show you how to "get 100, 200, 500 people thinking about how they can help YOU with your project, your passion, your school, your business." The authors remind us that networking isn't accidental, but a skill to be honed. The more you care, the better you listen, the more likely
Problems lurk everywhere: under that stack of papers on your desk, in the unreturned phone call, within the carelessly worded email zipped off before its writer begins a long afternoon commute. Valarie Washington will teach you to diffuse potential problem bombs by thinking differently about problem solving.
This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters' thoughts on selling will sharpen your innate sales sense—for the expert or novice alike.
Does the phrase "team building" bring to mind interminable meetings briefly punctuated by stale, free sandwiches and awkward get-to-know-you games? Use Kevin Eikenberry's high-CARB approach instead of the tired, traditional methods of team building. The CARB approach encourages teams or the organizations that support them to go bey
Scientists have proven that a lack of nature can have negative effects. Learn, with help from Kate Herrod, why a slice of green is good and vital.
This manifesto helps companies of all sizes understand and implement the necessary level of security. The 25 tips cover everything from physical security to SPAM.
Speaking "teen" is not easy. It means knowing the difference between Beyonce, Britney, Ashlee and Jessica. Josh Shipp will help you become fluent in "teen". He'll teach you to entertain, inspire and empower.