Issue 26

The Power of the Marginal
26
Published Sept. 6, 2006 - By Paul Graham

Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity.

Calling All Designers: Learn to Write!
26
Published Sept. 6, 2006 - By Derek Powazek

In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience.

We Need a New Word for Brand
26
Published Sept. 6, 2006 - By Michel Hogan

To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity!


Issue 25

Beginner's Guide to Business Blogging
25
Published Aug. 4, 2006 - By Debbie Weil

The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again.

Never the Same: How to Create Transformational Experiences
25
Published Aug. 4, 2006 - By Charles Halton

What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences.

Web 2.0: Strategies and Lessons for Business Leaders
25
Published Aug. 4, 2006 - By Troy Angrignon

This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change.

Getting Out of Embed: The Role of Social Context in Decision Making
25
Published Aug. 4, 2006 - By Michael J. Mauboussin

Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another’s action or opinion can profoundly change your own.

Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails
25
Published Aug. 4, 2006 - By John Ehrenfeld

John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities.

The ABCs of a Kaleidoscope Career
25
Published Aug. 4, 2006 - By Lisa A. Mainiero and Sherry E. Sullivan

The twentieth-century linear career model, of rising to the top of a corporation and being a big, fat, ethically unscrupulous power-monger, is dead. Mainiero and Sullivan show you how to create a stunning new Kaleidoscope Career.

Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big
25
Published Aug. 4, 2006 - By Seth Godin

Here’s just a taste of Seth Godin’s latest book, small is the new big, a plentiful well of inspiration for your business and you.



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