Issue 27

Change the World of Not-for-Profits
27
Published Oct. 7, 2006 - By Tom Suddes

This energizing manifesto tackles the increasing dissonance between the archaic goals of typical Not-for-Profits and the realities of business. Suddes challenges you to think differently about these “For Impact” organizations and, thusly, inspires you to change the world.

10 Unwealthy Habits
27
Published Oct. 7, 2006 - By Alicia Castillo

A serial entrepreneur and wealth consultant, Alicia Castillo Holley, breaks down the negative habits that prevent us from gaining wealth. Written to address many individual viewpoints, she offers insight into how we can break those habits by first identifying them and then defying them.


Issue 26

The Rise and Fall of the Hit
26
Published Sept. 6, 2006 - By Chris Anderson

Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works.

Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
26
Published Sept. 6, 2006 - By John Moore

Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand.

The Power of the Marginal
26
Published Sept. 6, 2006 - By Paul Graham

Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your creativity.

Calling All Designers: Learn to Write!
26
Published Sept. 6, 2006 - By Derek Powazek

In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience.

We Need a New Word for Brand
26
Published Sept. 6, 2006 - By Michel Hogan

To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity!


Issue 25

Beginner's Guide to Business Blogging
25
Published Aug. 4, 2006 - By Debbie Weil

The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again.

Never the Same: How to Create Transformational Experiences
25
Published Aug. 4, 2006 - By Charles Halton

What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences.

Web 2.0: Strategies and Lessons for Business Leaders
25
Published Aug. 4, 2006 - By Troy Angrignon

This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change.



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