Issue 30

Manifesto for Experimentation
Published Jan. 10, 2007 - By Joseph Jaffe

Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way.

Issue 29

Elegant Solutions: Breakthrough Thinking the Toyota Way
Published Dec. 5, 2006 - By Matthew E. May

One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life.

No Need to Fear: How Global Outsourcing Equals Opportunity
Published Dec. 5, 2006 - By Steve Hamm

Here, Steve Hamm asserts that outsourcing need not result in the vilification of foreign workers and the American companies who choose to find cost solutions overseas. Instead, he believes it offers opportunity to those who choose to look for it.

Co-Creation Rules!
Published Dec. 4, 2006 - By James Cherkoff & Johnnie Moore

Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light—between company and consumer.

Purpose: How to Define It and Make It Work for You and Your Company
Published Dec. 4, 2006 - By Nikos Mourkogiannis

Just read the first page of this manifesto, and you’ll understand exactly what it is to have purpose. Read the subsequent pages and you’ll find just how to develop your own sense of purpose through discovery, excellence, altruism and heroism.

Women Bloggers: Changing Their Worlds, Changing the World
Published Dec. 4, 2006 - By Elisa Camahort

Women are the power consumers and connectors of the Internet, and yet, their influence has mostly been invisible to the mainstream media and industry pundits. The BlogHer web community was created to offer a centralized location for women bloggers, creating one voice out of many whispers.

Issue 28

The Capitalist Manifesto: Managing the Rise of Citizen Investors
Published Nov. 7, 2006 - By Stephen Davis, Jon Lukomnik, David Pitt-Watson

The citizen investor is you. Me. Uncle Joe. With our investment comes the power to demand better of the corporations we invest in. This revolution in corporate ownership demands a revolution in corporate management, and this manifesto shows how to get it done.

The Seven Principles of Privacy: Protect Your Customers’ Privacy Ethically, Not Legally
Published Nov. 7, 2006 - By David Holtzman

Technology is endangering our privacy. Every company that we do business with holds a representation of ourselves somewhere in their data stores. Because laws make poor privacy guidelines, David Holtzman presents seven ethical ways for companies to handle our information.

Declaration of Independents: Fighting against the Colonization of Our Local Communities by Big-Box Retailers.
Published Nov. 7, 2006 - By Stacy Mitchell

Wal-Mart. Home Depot. Walgreens. The proof of corporate retail expansion is evident at almost every freeway exit ramp. But at what cost? A blighted landscape. A lack of diversity. The demise of community. An environmental crisis. Stacy Mitchell’s manifesto arms us for the fig

Beyond Snobbery: Grammar Need Not Be Cruel to Be Cool
Published Nov. 7, 2006 - By June Casagrande

Here, June Casagrande (so not your ninth grade English teacher) will reassure you that it’s okay not to care about grammar. Just what you wanted to hear! But with humor and enthusiasm, she will show you how grammar can be fun and worth a little bit of your time. So, uncover your eyes and learn her lesson. This won’t hurt a bit

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