Issue 35

Against You: A Manifesto in Favor of Audience
35
Published June 6, 2007 - By Andrew Keen

If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. While new Internet technology has revolutionized traditional media and allows everyone to be writer/creator, if everyone is writer/creator, then just who is left to listen to the cacoph

10 Guidelines for Effective Brainstorming
35
Published June 6, 2007 - By Randah Taher

Brainstorming is a powerful tool, if used correctly, but just like any power tool, you must read the manual, follow instructions and use the thing correctly…or you’re wasting time. Randah Taher presents 10 guidelines to optimizing the power of brainstorming.

Presentation Revolution: Changing the Way the World Does Presentations
35
Published June 6, 2007 - By Scott Schwertly

Today we live in a business culture that abuses the art and science of public speaking. We power up our PCs and present dull presentations to audiences who want to be inspired but never get fulfilled. Schwertly believes an effective presentation can change the world.


Issue 34

Pushing Past the Dip: How to Become the Best in the World
34
Published May 9, 2007 - By Seth Godin

The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.

What the Romans Didn’t Know: Overcoming Personal Constraints to Achieve Higher Performance and Fulfillment
34
Published May 9, 2007 - By Flip Flippen

Do you really think Tiger Woods logs practice hours just to maintain what comes easiest to him? Flip Flippen says forget about discovering your strengths, instead it's your weaknesses hold you back from achieving your personal best. Here, he provides a method to identifying your w

With Books Falling From the Sky: A Discourse on Literacy
34
Published May 9, 2007 - By Roxanne Coady

49% percent of the adult population of the United States reads below a sixth-grade level and has difficulty navigating such common demands as reading job applications, ATM screens, and outpatient care instructions. In this evocative manifesto, Roxanne Coady calls for change and suggests how you can improve the lives of others thro

The Low-Information Diet: How to Eliminate E-Mail Overload & Triple Productivity in 24 Hours
34
Published May 9, 2007 - By Timothy Ferriss

It’s Monday morning and your To-Do list for the day is lengthy. You turn on your computer, log into your inbox, and…spend the next six hours starting, stopping and backtracking, your To-Do list untouched. Tim Ferriss offers immediate solutions to improve your productivity and quiet the con

Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y
34
Published May 9, 2007 - By Carol Orsborn

Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers because these following generations will also face the same elongated lifespans and increased vitality…and buying power.


Issue 33

What Must Starbucks Do?
33
Published April 5, 2007 - By John Moore

In response to Howard Schulz’s memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the ‘Starbucks Board of Customers’ (i.e. readers of Moore’s blog and Starbucks customers) to propose which changes the company must make to maintain (reclaim?) its integrity.

Growing Great New Managers
33
Published April 5, 2007 - By Erika Andersen

We’ve all seen it: a successful employee promoted to manager is given no training and essentially pushed into the deep end and told to swim? According to Andersen, this approach to creating new managers is epidemic. Using an accessible gardening metaphor, Andersen, founder of Proteus International, contends that new managers must have a support system avail



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