Issue 38

The Secrets of Market-Driven Leaders: A Pragmatic Approach
38
Published Sept. 5, 2007 - By Craig Stull, Phil Myers, David Meerman Scott

Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including


Issue 37

Mind of the Innovator: Taming the Traps of Traditional Thinking
37
Published Aug. 8, 2007 - By Matthew E. May

Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solv

Making the Most of Your Time: Going Beyond To-Do Lists
37
Published Aug. 8, 2007 - By Rajesh Setty

The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how pr

The Gobbledygook Manifesto
37
Published Aug. 8, 2007 - By David Meerman Scott

David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in c

The Eighth Self-Destructive Habit: When Companies Plateau Their People
37
Published Aug. 8, 2007 - By Jagdish Sheth

In writing his book, Self-Destructive Habits of Good Companies…and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their t

Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
37
Published Aug. 8, 2007 - By Thomas R. Clifford

Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the wo

Dear Bosses
37
Published Aug. 8, 2007 - By Josh Kamler & Axel Albin

Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha


Issue 36

The Greening of Business: Recent Trends & Remaining Hurdles
36
Published July 11, 2007 - By Andrew Winston

In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business.

Forget Formulas: How Managers are Fooled in their Search for Success
36
Published July 11, 2007 - By Phil Rosenzweig

Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability.

When You Absolutely, Positively Should NOT Use Email: A Civilized List
36
Published July 11, 2007 - By David Shipley and Will Schwalbe

For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto.



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