Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including ā
Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the āSeven Sins of Solutionsā, the traditional ways of thinking that prevent us from divining the most accurateāand elegantāof solutions to any problem solv
The author of one of ChangeThisā most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how pr
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: āOh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think Iām gonna puke!ā In every company description, on websites, in press releases, in c
In writing his book, Self-Destructive Habits of Good Companiesā¦and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their t
Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the wo
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we canāt all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and weāll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, tha
In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to āgo green.ā Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business.
Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability.
For those of us email addicts who canāt quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto.