Issue 68

Stop the Busywork!: Seven Ways You Can Do More Great Work
March 3, 2010 - By: Michael Bungay Stanier
68 "You’ve already heard all the obvious strategies on how to manage 'the overwhelm.' So here are 7 counter-intuitive, but practical ways you can stop the busywork. But, before we go there, let’s talk about why you should bother."


Wrecked for the Ordinary: A Manifesto for Misfits
March 3, 2010 - By: Jeff Goins
68 "This is a manifesto about the discovery process of finding what's missing. ... Yes, it’s hard, but it can’t be denied."


Is Your Product Launch Doomed?: 10 Ways to Identify an Impending Launch Disaster
March 3, 2010 - By: Dave Daniels
68 "What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.”


The Customer Service Manifesto
March 3, 2010 - By: Joseph Jaffe
68 "Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today."



Issue 67

How To Fascinate: Why Your Brand Should Do A Shot Of Jägermeister
Feb. 11, 2010 - By: Sally Hogshead
67 "If you’re under age 45 or so, there’s a good chance that you’ve tried Jägermeister. However the odds are low—quite low—that you actually enjoy the taste. And that’s okay. Few people do. Very, very few. I’ll wager that most of the people who make Jägermeister don’t like the taste of Jägermeister. Yet ...


How to Read a Business Book
Feb. 11, 2010 - By: Todd Sattersten
67 “The problem? 11,000. That is the number of business books published in the United States every year. Placed one atop another, the stack would stand as tall as a ninety-story building. Recommendations reduce the noise. Suggestions from friends and colleagues are best, because they know you and your circumstances. Reliable media sources that regularly ...


Found In Translation: The Case for Pictures in Business
Feb. 11, 2010 - By: Dan Roam
67 “Twenty-five years of helping business leaders around the world develop ideas has taught me three things: 1. There is no more powerful way to come up with a new idea than to draw a simple picture. 2. There is no faster way to develop and test an idea than to draw a simple picture. 3. There is no more effective way to share an idea ...


The Laws of the Econosphere
Feb. 11, 2010 - By: Craig Thomas
67 “I call the environment in which we live the Econosphere. It is the world created by and governing of human decision making, and it is our home. It provides for us and nurtures us. It reacts to and informs our every interaction and, if we understand it, allows us to optimize the use of our life spans moment by moment. This environment is not, however, one ma ...


The Myth of Overnight Success
Feb. 10, 2010 - By: Barrie Bergman
67 “Most of us are seduced by the idea of overnight success. We want to believe the myth that success is easy to come by. But success in business takes time, energy and hard work—lots of all three. Personally, I’ve never met an overnight success. I’ve met people who’ve done something well for a long time and were suddenly discovered. Then every ...


The Best Communicator in the World
Feb. 10, 2010 - By: Jon Wortmann
67 “I hear people every day offer very valid excuses why they don’t try to improve how they communicate. Some people think it’s too hard. Others don’t know where to go for help. The most repeated excuse from people at work and in their personal lives that could be so much happier with some focused, intentional new habits: ‘I don’t have time.’ ...




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