Issue 135

Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance
Published Nov. 11, 2015 - By Carol E. M. Anderson

“I have spent my career as one of those HR professionals who have to cajole operational leaders into doing ‘HR work.’ I’ve fought the resistance, and I’ve learned a lot along the way. I’ve learned that this can’t be ‘HR work’—it’s leadership, plain and simple.”

How Fanatical Fans Create the Bedrock for a Successful Brand
Published Nov. 11, 2015 - By Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

“Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”

The New Consumer Manifesto: Why Old is New, and Young is Old News
Published Nov. 11, 2015 - By Lori K. Bitter

“Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”

Issue 134

Why Social Media Doesn’t Create Social Intelligence
Published Oct. 14, 2015 - By Jeremie Kubicek

“Social media doesn’t create social intelligence. In fact, the more socially connected we are virtually online, the greater the risk of creating social dysfunction in our actual lives.”

A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Published Oct. 14, 2015 - By Craig Wilson

“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."

Organizational Sabotage: How to Spot It, and How to Stop It
Published Oct. 14, 2015 - By Robert M. Galford, Bob Frisch & Cary Greene

“Someone is sabotaging your organization. Not deliberately. But that doesn’t matter. The damage that this person is causing is just as bad, and maybe even worse, than it would be if he or she planned it.”

Think Big, Act Bigger, and Do It Your Way—Because You Can!
Published Oct. 14, 2015 - By Jeffrey Hayzlett

“The key to thinking big and acting bigger for any person and any company of any age or size is to own who and what you are because you can. Do you believe you can? That’s the first of all the essential questions you must ask to think big and act bigger and own who you are and everything you do.”

Future You: The Owner’s Manual
Published Oct. 14, 2015 - By Bill Jensen

“Rather than add to all the hyperventilating about the coming disruptions that will radically impact how you live, work, and play, the most helpful Future You Owner’s Manual must focus on the choices you will face and how you make those choices.”

Give Not Until It Hurts, But Until It Feels Great
Published Oct. 14, 2015 - By Jenny Santi

“So many of us have convinced ourselves that giving should be a sacrifice, an act of moral responsibility that renders itself null when we derive any joy from it. But why?”

Issue 133

Why We Don’t Get the Leaders We Say We Want
Published Sept. 16, 2015 - By Jeffrey Pfeffer

“The state of workplaces can only be described as dire. Moreover, there is no evidence that things are getting better over time. What gives? And maybe more importantly for those people worried about companies and their people, is there any hope for a better future?”

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