Issue 136

This Is an Emotional Pitch
Published Dec. 17, 2015 - By Michael Parker

“Delivering a pitch, whether from a platform or across a boardroom table or over coffee at Starbucks, you are on stage. You need to tap into the actor in you. Connecting emotionally with a large group or a single interviewer in conversation, calls for a performance that reaches out, bringing emotional resonance to the words.”

Into the Light of New Leadership: Family Business Leadership and Building a Path for Succession
Published Dec. 17, 2015 - By Andrew Keyt

“The challenge for the family business successor is answering two questions: What needs to change in order for our family and business to survive and grow, and what do we need to hold onto that is the foundation of our culture and our success.”

Issue 135

Success. Now What?
Published Nov. 11, 2015 - By Bob Buford

“Every day, men and women who have achieved great things both personally and professionally and reached the very top of the ladder are being put out to pasture to rarely, if ever again, use the significant gifts and talents that helped them for the first 50 or so years of their lives. I would suggest that it doesn’t have to be that way.”

Getting One Second Ahead: 5 Mantras for Mindful Leadership
Published Nov. 11, 2015 - By Rasmus Hougaard, with Jacqueline Carter & Gillian Coutts

“As leaders, you need to be able to rapidly sift through an overload of information and multiple distractions. […] If managing our attention is at the root of the problem, then training the attentional muscle is the key to addressing it.”

It's the Experience, Stupid!
Published Nov. 11, 2015 - By Denise Lee Yohn

“Experience is the frontier on which companies compete and win today. Businesses are designing and differentiating their offerings to appeal to the buyers of experiences—or, at least, they should be. That’s because, when it comes to value creation, the more things change, the more they stay the same.”

Bringing HR to the C-Suite: How Human Resources Can Create Value and Drive Performance
Published Nov. 11, 2015 - By Carol E. M. Anderson

“I have spent my career as one of those HR professionals who have to cajole operational leaders into doing ‘HR work.’ I’ve fought the resistance, and I’ve learned a lot along the way. I’ve learned that this can’t be ‘HR work’—it’s leadership, plain and simple.”

How Fanatical Fans Create the Bedrock for a Successful Brand
Published Nov. 11, 2015 - By Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

“Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”

The New Consumer Manifesto: Why Old is New, and Young is Old News
Published Nov. 11, 2015 - By Lori K. Bitter

“Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”

Issue 134

Why Social Media Doesn’t Create Social Intelligence
Published Oct. 14, 2015 - By Jeremie Kubicek

“Social media doesn’t create social intelligence. In fact, the more socially connected we are virtually online, the greater the risk of creating social dysfunction in our actual lives.”

A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Published Oct. 14, 2015 - By Craig Wilson

“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."

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