Issue 138

Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names
138
Published Feb. 17, 2016 - By Alexandra Watkins

“Most firms fear that if their name is unconventional, they won’t be taken seriously. But a clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”

There is Nothing Wrong with You: The Entrepreneurial Personality Type (EPT) and the Future of Everything
138
Published Feb. 17, 2016 - By Alex Charfen

“From the very beginning of human society, a part of the population has consistently driven our positive evolution. The have made enormous contributions to the world, and yet today they are often the first to be medicated, jailed, or put in rehab.”


Issue 137

Consumer Engagement: Holy Grail or Fool’s Gold?
137
Published Jan. 27, 2016 - By Bob Nease

“Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”

It’s Time To Drive “Customer Obsession” From The Top
137
Published Jan. 27, 2016 - By Joseph Michelli

“Just as all roads lead to Rome, all strategies must lead to the delighted customer, and the fewer twists and turns along the way, the better. That’s the directive handed down by the gods of globalization and cyberspace, who’ve decreed that customers can jump from one company to another on a whim.”

The Art of Supportive Confrontation: An Essential Element in Creative Conflict
137
Published Jan. 27, 2016 - By Flip Brown

“Even when issues do not create the appearance of conflict, there are many times when we fail to take the initiative to have the conversations we truly want or need to have because of our fear—which may conscious or subconscious—of creating unpleasant reactions in the other. So what’s a worker to do?”

Bridge the Generational Divide and Build Sustainable Innovation
137
Published Jan. 27, 2016 - By Robert F. Brands

“The U.S. business community is facing a war of intelligence attrition. Fortune 500s will see countless experienced knowledge workers walk out the door over the next two decades. … For even those companies that thrive on innovation, the numbers are daunting—and demand action.”

3 Strategies to Persuade Any Audience
137
Published Jan. 27, 2016 - By Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

“While it takes skill and practice to be a great persuasive speaker, anyone can do it. It’s all about understanding your role as a speaker, knowing the audience you’re talking to, and appealing to your audience’s hearts and minds.”

Showing Up: 32 Ways
137
Published Jan. 27, 2016 - By Anese Cavanaugh

“It does not matter if you are a student, a doctor, a CEO, a mom, a dad, a kid, a janitor, a florist, a designer, or a fighter pilot; you have super powers and they’re yours for the taking to use and conquer the world with. You get this life, this company, this adventure, this family, this culture, to show up for. Show up well.”


Issue 136

A New Mirror
136
Published Dec. 17, 2015 - By Shlomo Benartzi

“In the 21st century, human nature has discovered a new mirror. Thanks to the rise of smartphones and wearables, we can now monitor our body and behavior in exquisite detail … Unfortunately, it’s not clear that this new feedback is helping us make better decisions. These new digital mirrors are certainly cool. I want to make them useful.”

The Five Fatal Mistakes of Startups
136
Published Dec. 17, 2015 - By Henry Kressel & Norman Winarsky

“It’s natural to expect that many young companies fail, but what’s remarkable is that in an overwhelming number of times, they fail from avoidable mistakes. … This is a manifesto about the company killers that every CEO needs to avoid.”



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