By Andrea Learned
Published March 12, 2009 - "If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can't make assumptions about how gender influences consumer behavior. Those marketers tha
By David Meerman Scott
Published March 12, 2009 - "...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people,
By Gerald Sindell
Published March 12, 2009 - "I believe in progress.
I believe that our contribution to the progress of civilization is a good measure of how well we have used our lives.
Humankind has had writing for about 13,000 years. Books got pretty cheap around 600 years ago when Gutenberg created movable type. The Internet has made access to good ideas almost free for billions of people. So why a
By Dev Patnaik
Published March 12, 2009 - "This manifesto is dedicated to what ought be a mind-scorchingly obvious idea.
An idea that every successful company ought to know and understand in their bones.
An idea that the vast majority of companies nonetheless fail to get.
That empathy equals growth."
By Jeffrey Koser & Chad Koser
Published March 12, 2009 - "The Zebra concept itself is simple. Create the profile of your perfect prospect and measure all other prospects against perfection. Zebra score every prospect, decide your tipping point and don’t go over it. This is the hard part. Saying no for sales people is very hard. Yes is in their vernacular. No i
By Ricky Minor
Published March 11, 2009 - “The lessons I present call attention to all the ways we can take control of our destiny, with special emphasis on becoming aware of our actions in situations that we commonly confront in our everyday lives. We face constant choices. Our decisions can move us forward towards our goals or shift us into reverse. So many