By Seth Godin
Published Sept. 11, 2008 - My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this:
Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you?
By John P. Kotter
Published Sept. 11, 2008 - In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous.
In bold contrast, a true sense of urgency is bec
By Jonathan Salem Baskin
Published Sept. 11, 2008 - We live in the twilight of a branded world born over 100 years ago.
Most marketing remains blinded by the fading glare of its old, outdated promises.
Yet there is a new approach to brands ahead of us, based upon a definition that is less about static image and imagined identity, and more about real-time interaction and actual
By Vince Poscente
Published Sept. 11, 2008 - In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free.
By Michael Cayley
Published Sept. 10, 2008 - "The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand
By Andrew Abela
Published Sept. 10, 2008 - "The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn on the portable projector and inflict slide after deadening slide on our audience—vintage Death by PowerPoint.
Too much of this eff