Issue 4 - Published Sept. 21, 2004
The 10 Laws of the Grassroots The 10 Laws of the Grassroots
By Donna Brazile

Published Sept. 21, 2004 8:00 p.m. - Whether you're trying to elect a president or grow a non-profit, raise money, or awareness, Donna Brazile's 10 Laws of the Grassroots can help you mobilize the masses. Culling from lessons learned as the campaign manager for Gore 2000, Donna tells us that the future of campaigning has less to do with money and media noise and more about what worked in the p ...
Holy Avengers Holy Avengers
By Jessica Stern

Published Sept. 21, 2004 8:00 p.m. - Lecturer at Harvard's John F. Kennedy School of Government, Jessica spent six years interviewing religious terrorists in Pakistan, India, Israel, Palestine, Lebanon, Indonesia, and the U.S.. Along the way, she discovered what causes someone to become a religious zealot and how terrorist leaders cultivate followers with emotional, spiritual, and financial rewards. Using ter ...
Digital Rights Management Digital Rights Management
By Cory Doctorow

Published Sept. 21, 2004 8:00 p.m. - "DRM punishes honest people!" ... "Without DRM, people will steal and artists won't get paid!" ... Usage of Digital Rights Management (DRM) has been hotly debated since a college student threatened to put an entire industry out of business with a little application he built in his spare time, Napster. In this transcript of a speech he gave at Microsoft's ...
Guerrilla Marketing Guerrilla Marketing
By Jay Conrad Levinson

Published Sept. 21, 2004 8:00 p.m. - The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own. ...
6 Design Lessons From the Apple Store 6 Design Lessons From the Apple Store
By Jesse James Garrett

Published Sept. 21, 2004 8:00 p.m. - Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. Th ...

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