It’s a Big, Blog World Out There: Five Quick Tips to Building a Better BlogBy Meryl K. Evans
Published July 4, 2006 - Evans details how to make your company’s blog better and why it is an essential way to reach your customers.
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Know the Codes: Why We Act, Buy, and Love as We DoBy Clotaire Rapaille
Published July 4, 2006 - Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us.
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The Working Mother’s Manifesto: This is How We Do ItBy Carol Evans
Published July 4, 2006 - Carol Evans encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family.
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Non-Geeks are Not Morons: The Change Function Model for Adopting TechnologyBy Pip Coburn
Published July 4, 2006 - Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users’ practical needs, not only the technologists’ lofty vision. Check out a podcast with Pip here.
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Strategy and the Fat SmokerBy David Maister
Published July 4, 2006 - David Maister offers advice on how to fight strategic flab and make change happen by encouraging a diet of good habits and short-term goals.
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