By Guy Kawasaki & Shawn Welch
Published Aug. 13, 2004 - A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life
By Ben McConnell and Jackie Huba
Published Aug. 13, 2004 - Get customers who worship the ground you
advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximi
By Evan Wolfson
Published Aug. 13, 2004 - 'Marriage is a basic human right.' The director of Freedom to Marry,
gives a fresh legal perspective on same-sex
marriages and civil rights.
Wolfson, a veteran trial lawyer for landmark same-sex marriage cases, uses the legal advantages and disadvantages of marriage - heterosexual or otherwise - to highlight the importance of law and economics in civil unions.
By Amnesty International
Published Aug. 13, 2004 - 'Death for a 17-year-old?' AI, on their campaign to stop executions of child offenders in America and
Although it violates international law, the United States remains one of only eight nations that still practices child executions. Amnesty International reports with stories about child offenders around the world who have been executed or who
By Tyler Lackey
Published Aug. 13, 2004 - A spoon full of sugar makes the medicine go
down, but what do years of sugar-rich beverages
do to our children? Tyler tells us how sugary drinks may ‘Kill Your Children.’ Lackey artfully delivers facts that should scare any conscious parent. He presents a simple solution: don't drink sugar. Of course, it's much easier said than done, since sugar-rich drinks end
By Elly Markson
Published Aug. 13, 2004 - Have you ever received an email in ALL CAPS?
End the madness here, with Elly's
brief but powerful guide to email etiquette.
Markson's manifesto is something you'll surely want to send along to friends who struggle with everyday email writing. As this issue's special "plus one" release, Elly's piece is brief enough for even the smallest attention span.