About Joseph Jaffe | Joseph Jaffe is a CEO and co-founder of Evol8tion, a company dedicated to helping leading brands embrace marketing innovation in the form of collaborating with early stage startups via pilot programs, acceleration and/or investment. He is the author of 4 books, including best-selling Life After the 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. The E of Z.E.R.O. stands for Entrepreneurship and highlights and expands upon many of the ideas in this Manifesto.www.jaffejuice.com
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way.
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today."
“Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”