About Grant McCracken | Grant McCracken is an anthropologist trained at the University of Chicago. He has taught at the Harvard Business School and MIT. He has consulted with Ford, Coca-Cola, IBM, Nike, Boston Beer and Sesame Street. Culturematic is his 11th book. His previous book was Chief Culture Officer.


Manifestos by this author
Chief Culture Officer: Building a Living, Breathing Corporation
Dec. 10, 2009 - By: Grant McCracken
“The American corporation is bad at culture. It’s good at management, finance, technology, and HR. It’s getting better at innovation, cocreation and social media. But culture? It still pretty much sucks at culture. Culture is the ‘last mile’ for the corporation. It’s the final ‘core competence’ require
Build This: Your Culturematic Laboratory
May 9, 2012 - By: Grant McCracken
“Ruled by pragmatism and play, your laboratory is fast becoming the place you come to look out into the future. This the bridge from which you can look at your possible outcomes, examine your range of options, think about how to think the future.”
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