About Douglas Rushkoff | Douglas Ruskoff is a world-renowned media theorist whose twelve books, including Life, Inc., have won prestigious awards and have been translated into thirty languages. he is a commentator on CNN and a contributor to Time, Discover, and NPR. He also made the PBS documentaries Merchants of Cool, The Persuaders, and Digital Nation.www.rushkoff.com
“As the financial institutions we have come to rely on appear to topple under their own weight, it's only natural that we rush to support them. These are the banks, investment groups, and insurance firms to which we have outsourced our savings, financing, and investing. They fund our businesses and lend most
"Yes, the net has changed business as profoundly as anything since central banking. But instead of seizing the opportunity, most businesses are still so addicted to the old way of doing things that they do the very opposite: they use the net to entrench themselves even further into the Industrial Age landscape that is fast disappearing."
“Living in the digital media environment changes a whole lot more than the technologies through which we do business. It has changed our relationship to time—and this is having profound effects on our businesses, our economy, and our customers.”