Looking at the history of world, from ancient ages to now, from a global to a local scale, from groups to individuals, violence principle emerges as a key driver.

Civilizations have been battling against each other, groups of people have been opposing each other, individuals have been competing with each other and so on. It's all the same in the economic world: companies run to win market shares, organizations battle to keep sustainable competitive advantages, employees jockey to gain position inside organizational pyramids, executive committees struggle to convince Wall Street that their strategic orientations are the best and so on.

This violence principle is taken for granted by us from deep within our culture. We have forever been struggling to transform initial English colonies of Virginia in the inspiring United States of America. By the way, Thomas Jefferson wrote in 1976: "We hold these truths to be self-evident: that all men are created equal; that they are endowed by their Creator with certain unalienable Rights; that among these are Life, Liberty, and pursuit of Happiness ." As a consequence, we obviously admit we have to struggle for life and in life, that success is the result of hard efforts, that being competitive minded is both essential and valuable.

Therefore, the economic world we are from now on leading is built around this violence principle and draws to a Management Consensus built on three pillars:

- Doers, from CEO super heroes to employees bordering burn out;

- Shareholders, 20% return on obsessed;

- Thinkers, playing the game of the winners.

All the three living, admitting or involved in keeping violence principle as if went without saying.

But a closer look at the history of world reveals three exceptional men who have been involved in immense battles and have been winning amazing victories using non-violence principle (NVP).

Buddha succeeded in the spiritual era at a planetary level. He invented an alternative religion (Buddhism), softer than the existing religions of his time, he considered too hard for people. Twenty five centuries later, half the people on earth are declaring themselves Buddhists. Non Violence Principle is inherent to Buddhism from the religion itself to the way people came to it.

Gandhi succeeded in the political sphere on a continental scale. He gave battle to English colonialism in the 20th century. He obtained independence of India following Non Violence Principle in the way he politically struggled against his opponents.

Rickson Gracie succeeded in sports at the martial arts level. He demonstrated the superiority of his martial art: Gracie jiu jitsu, versus any other martial arts, with an historic undefeated record of 450 fights between two men. Non Violence Principle is part of his martial art and is the way he followed to defeat all his opponents.

The purpose of Managing Softly is to draw the lesson from those three exceptional men and to establish Non Violence Principle as key success factor for tomorrow’s management.

This manifesto proposes twenty-one new ideas to start Non-Violent Principle Management into your company.

About Jouvenot1: | Internet pionner in Europe, teacher, speaker, author... More at www.jouvenot.com/home.html