Manifestos tagged with


Guerrilla Marketing
Sept. 21, 2004 - By: Jay Conrad Levinson
The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own. ...
6 Design Lessons From the Apple Store
Sept. 21, 2004 - By: Jesse James Garrett
Say what you will about Apple computer, its products have drawn the kind of attention and spawned the kind of loyal (some might say rabid) customer base that other companies would kill for. Famous for its attention to detail, the company recently stepped outside of its comfort zone of hardware and software and built its first retail stores. Th ...
Why We Fight
Sept. 7, 2004 - By: Eric Raymond
Rejecting both the left and the right, ERIC RAYMOND tells us, "Terrorists have made themselves outlaws from the moral community of mankind, to be dealt with as rabid dogs are." Read his Anti-Idiotarian manifesto. ...
Why Diversity Rules
Sept. 7, 2004 - By: Jerry Colonna
Diversity, that of personality and style, is critically undervalued by even the most egalitarian of organizations. JERRY COLONNA, one of Forbes' Best VCs in the Country and one of the 25 most generous young Americans according to Worth, shares a personal story about the value of misfits. ...
Guru Red Manifesto
Sept. 7, 2004 - By: Mike Smock
Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! MIKE SMOCK offers his collection of practical truths on honest American entrepreneurship. Build meaningful, profitable organizations that strive to attract customers, not investors, and build loyalty, not headc ...
Unbalance of Power
Sept. 7, 2004 - By: Al Gore
"What would Benjamin Franklin think of President Bush’s assertion that he has the inherent power…to launch an invasion?" The U.S. is now in a permanent state of war, says Al Gore, former vice-president of the United States. Read his biting assessment of the Bush administration's trespass of our trust and our liberty. ...
LESS
Sept. 7, 2004 - By: Bruce Kasanoff
Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!) ...
What's wrong with Atkins?
Sept. 7, 2004 - By: Physicians Committee for Responsible Medicine
According to Physicians Committee for Responsible Medicine, not only are high-protein low-carb diets unlikely to be effective tools for keeping the weight off, but they be harmful to your health. Meat protein-heavy diets such as Atkins have been shown to dramatically increase susceptibility to colon cancer, heart disease, kidney ...
This I Believe! - Tom's 60 TIBs
Aug. 25, 2004 - By: Tom Peters
Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to spee ...
How to Defeat Terrorism
Aug. 25, 2004 - By: Benjamin Kuipers
Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Ku ...



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