Manifestos tagged with The Human Brand


The HUMAN Brand: How We Relate to People, Products and Companies
Dec. 20, 2013 - By: Chris Malone
“Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings.”

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