Manifestos tagged with The Compass and the Nail


STOP Branding and START Activating (Part II of “A Manifesto for Thinking Small”)
June 8, 2016 - By: Craig Wilson
“Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand.”
A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."

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