Manifestos tagged with Technology


PR 2.0: A Communicator’s Manifesto
May 7, 2008 - By: Deirdre Breakenridge
Today, an immense change is happening to PR and it will affect communications professionals around the world from this point forward. The concept of PR 2.0 was born about 10 years ago (although not many people know this). PR 2.0 places a whole new meaning and value on PR and marks the true convergence of PR and the Internet. I believe that wit ...
Connected Intelligence: Leveraging Collective Wisdom
May 7, 2008 - By: Vasu Srinivasan
“The World is Flat, declared Thomas Friedman. It is a Long Tail, says Chris Anderson. Everything is Miscellaneous, avers David Weinberger. Seeing it as The Wisdom of Crowds was a profound insight from James Surowiecki. Their perspectives addressed several aspects of business, life and the human condition in general. The ...
The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
April 9, 2008 - By: David Meerman Scott
“You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people w ...
The New Time Management: Simply Focus on the Fundamentals, and Toss Away the Tips
April 9, 2008 - By: Francis Wade
"As working professionals across the world, we all want the same things when it comes to time management. We want to feel a certain peace of mind that comes from knowing that our affairs are in order and that we’ve not forgotten something that might jump up later to give us a nasty surprise. We also wa ...
Trust Economies: Investigation into the New ROI of the Web
March 7, 2008 - By: Julien Smith and Chris Brogan
“If You Build It, They Won't Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it... now what? We are suspicious of marketing. We don't trust strangers as willingly. Buzz is suspect. It can be bought. Instead, consumers and business people alike are ...
Humanize It: Bring five-star sparkle to your customer interactions and watch your business flourish.
Jan. 16, 2008 - By: Micah Solomon and Leonardo Inghilleri
"The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It's something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodi ...
The Energy Crossroads: How Detroit and Washington Can Fuel the Future
Nov. 8, 2007 - By: Vijay Vaitheeswaran
Vaitheeswaran, author of Zoom: The Global Race to Fuel the Car of the Future, here asserts that within “the thorny geopolitical, environmental, and economic complications involved with cars and oil, America’s federal energy policies do matter.” He calls for a “market-minded” approach that offers a lev ...
Build Your Brand in Bits and Bytes: Building Your Personal Brand Online
Nov. 8, 2007 - By: William Arruda
Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinct ...
Social Media and Social Outcasts
Sept. 5, 2007 - By: Dave Platter
Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remin ...
When You Absolutely, Positively Should NOT Use Email: A Civilized List
July 11, 2007 - By: David Shipley and Will Schwalbe
For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto. ...



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