Manifestos tagged with Technology


Trusting Google and Yahoo: Search Engines & Information Literacy
June 3, 2009 - By: Jay Moonah
We pride ourselves on thinking critically. But how do our critical thinking skills apply to what we find in our searches? Because the results seem to appear like magic, many of us tend to think of search results as being “unbiased.” But in actual fact, there are many individuals and companies working hard every day to try ...
Built To Fade: The Advent of the Biodegradable Brand
April 9, 2009 - By: John Dumbrille
"I might feel good about myself as I sip on a mouthful of 'green' this or that, but this sanctimoniousness should be seen as more than an innocuous behavioral tic. The diversion of attention into a me-brand-good pseudo experience, the holy grail of brand building, is actually part of the problem. When green brands manage to nurture ...
Do you Market like Led Zeppelin or The Grateful Dead?
March 12, 2009 - By: David Meerman Scott
"...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...
The Economy Survey
March 5, 2009 - By: ChangeThis Readers
In November of last year, we sent out a survey to gauge the mood of ChangeThis readers and see if you could help provide some solutions and encouragement for ourselves and eachother. After many months of immense change, both in the country as a whole and within our small company, we have finally finished sifting through those responses. We made the following thr ...
Better Than Free
Dec. 4, 2008 - By: Kevin Kelly
"The Internet is a copy machine. At its most foundational level, it copies every action, every character, and every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. […] Yet the previous round of wealth in ...
Passion Manifesto
Dec. 3, 2008 - By: Dr.Mani Sivasubramanian
"Words belie the force of emotions. A dictionary defines ‘passion’ as 'any powerful or compelling emotion or feeling' and 'a strong or extravagant fondness, enthusiasm, or desire for anything.' But anyone who has felt passion knows it is more. Much more." ...
To Criticize Is To Publicize
Dec. 3, 2008 - By: Torley
"From Penny Arcade to high academia, numerous theories have been posited as to why being relatively anonymous is a breeding ground for 'flame wars' and 'trolls.' To combat the crap, tools like disemvowelers and community rating systems (as featured on Reddit and Digg)can help sift the 'good stuff' to the top. 'Good stuff' includes critiques which are worthwhile. ...
Open Innovation: Your On-Ramp to Creating a Better Product
Nov. 5, 2008 - By: Dwayne Spradlin
For most companies the process of creating new, innovative products and getting them out the door starts with tapping the most talented members of the R&D team. Once they have arrived at an idea and decided it is feasible, R&D moves to determining the most effective way to develop it and bring it to market. It sounds logical; ...
The Age of Speed Manifesto
Sept. 11, 2008 - By: Vince Poscente
In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness the power of it. By the end, you just might discover that our 24/7, CrackBerry, more-faster-now world is not threatening to eat you alive, but rather, to set you free. ...
Social Capital Value Add: Value Based Management for the Networked Age
Sept. 10, 2008 - By: Michael Cayley
"The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corporate value for the last quarter century has reached its pinnacle. It is being absorbed and replaced by memetic brand ...



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