Manifestos tagged with Social Media


Make Social Media Sell—Now
Jan. 25, 2012 - By: Jeff Molander
“The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.”
We First: How Consumers and Brands Can Partner to Build a Better World
July 6, 2011 - By: Simon Mainwaring
“We First capitalism posits that we can no longer accept the myopic, short-term, profit-for-profit’s sake practice of capitalism we invite corporations and consumers to engage in today.”
The Seven Myths of Hyper-Social Organizations: Why Human 1.0 is Key
Feb. 16, 2011 - By: Francois Gossieaux
"To understand the changes that are afoot in the world of business you are better off understanding Human 1.0, which took tens of thousands of years to develop, rather than Web 2.0, which took merely a decade.”
The Past Is Prologue: 4 Cases For An Old Approach to New Media
Jan. 19, 2011 - By: Jonathan Salem Baskin
"Perhaps what we’re experiencing isn’t an exception to the experiences of past generations, but rather another opportunity to do things we human beings have always done... only faster, more broadly, etc."
Turning Social Capital Into Financial Capital
Nov. 3, 2010 - By: Marcia Conner
“Social media has the potential to dramatically improve the inner workings of every company. The interstitial connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employees—especially new entrants—to pick up the natural rhythms of how people around them work.”

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