Manifestos tagged with Small Business & Entrepreneurship


Against the Odds: Startups that Make It
June 11, 2014 - By: Derek Lidow
“It is one of our saddest economic statistics: More than half small businesses fail within a few years of startup. ... I think that the solution is deceptively simple: entrepreneurs should stop thinking so much about the idea behind the business and focus instead on how to lead it.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”
Four Forces for Economic Dominance to Unleash the Second American Century
Feb. 19, 2014 - By: Joel Kurtzman
“The United States is about to enter a period of prolonged economic growth, filled with opportunity. It’s not the emerging market countries that will power the world into the next economic era. It’s the United States.”
The DO! Manifesto: The Pursuit of Xceptional Execution
Jan. 29, 2014 - By: Kevin Kelly
“What if I told you many successful entrepreneurs didn’t start with a compelling vision or indeed a workable business plan? Guess what: That’s true. ... Xceptional execution is about taking a relatively simple idea from brainstorm to breakout hit.”
Trust Trends 2014: An Executive Brief on How to Gain the Ultimate Competitive Advantage from Key Opportunities Embedded in the Year’s Trends
Jan. 29, 2014 - By: David Horsager & Reid Velo
“Stories of distrust are overflowing from the news. Worse yet, leaders are leaving our world vulnerable. The trust crisis appears to be an inescapable cycle, but we believe there is hope.”
Business in Blue Jeans: A Manifesto on How to Have a Successful Business on Your Own Terms, in Your Own Style
Dec. 20, 2013 - By: Susan Baroncini-Moe
“Comparing yourself to other people is always a losing game ... Where you stand relative to other people isn’t nearly as important as where you stand relative to where you could be standing if you realized your full potential.”
How To Future-Proof Your Career
Nov. 20, 2013 - By: Jocelyn K. Glei
“The way we interact with people, the tools we use, and the way we work are all changing. This has huge implications for the way we run our careers. It demands that we reinvent our approach, shifting from a focus on past accomplishments—the ‘resumé model’—to constant self-iteration, or what I think of as the ‘learner’s model.’”

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