Manifestos tagged with Sales


How To Create Eternal Life In Any Business
Dec. 23, 2014 - By: Noah Fleming
“What if I told you that there is a gold mine of new business that you’re probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have.”
Conquering the Seven Summits: High Achievement, From Mount Everest to Every Business
Oct. 23, 2014 - By: Susan Ershler & John Waechter
“We don’t believe that perseverance is an intrinsic quality possessed by the fortunate few. On the contrary, we’re convinced that anyone can accomplish great feats if they summon the will required to overcome seemingly insurmountable obstacles.”
Watch Your F#*k%^g Language!: Why the Analogies We Embrace Drive Success and Failure, and How to Choose Better Ones
Sept. 24, 2014 - By: John Pollack
“Bad analogies can deceive and distort, even without ill intent by those who make them. Good analogies can reveal fresh insights, leading to breakthroughs in understanding. The challenge is telling one from the other at the very outset.”
Working Across Cultures and Knowing When to Shut Up
Sept. 24, 2014 - By: Erin Meyer
“Today, we are all part of a global network where success requires navigating through wildly different cultural realities. Unless we know how to decode other cultures and avoid easy-to-fall-into cultural traps, we are easy prey to misunderstanding, needless conflict, and deals that fall apart.”
Improvise Your Way to Success
Aug. 20, 2014 - By: Steve Yastrow
“The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood.”
Sell Yourself First
Aug. 20, 2014 - By: Tom Hopkins & Ben Katt
“People buy you first! It doesn’t matter if you’re meeting people for the first time in a social or business situation, you won’t get far unless you sell yourself first.”
Your Product or Service Is Either Relevant or It’s Worthless: Three Things You Need to Do to Make Sure It’s Relevant
April 16, 2014 - By: Andrea Coville & Paul B. Brown
“In an environment where literally thousands of messages are competing for attention, how do you get people to pay attention to your business, message, or offering? Simply put: by being relevant.”
The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
“We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
Feb. 19, 2014 - By: Denise Lee Yohn
“Companies with great brands conceive of their brands as complete strategic platforms. They identify the key values and attributes that define their brands and then use them to fuel, align, and guide everything they do.”



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