Manifestos tagged with Sales


CAUSE! A Business Strategy for Standing Out!
May 4, 2016 - By: Jackie and Kevin Freiberg
“There is an undeniable wave cresting. The wave is a new breed of companies that are purpose-driven and cause-oriented. They are forward-thinking and intentional about doing good, connecting dreams to opportunities, and launching movements that make the world better.”
Profit with Purpose: The New Guiding Conscience of Global Capitalism
April 13, 2016 - By: Billee Howard
“For a brand to be truly successful over the long-term, as benchmarked against the world’s leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line.”
Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight Names
Feb. 17, 2016 - By: Alexandra Watkins
“Most firms fear that if their name is unconventional, they won’t be taken seriously. But a clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”
It’s Time To Drive “Customer Obsession” From The Top
Jan. 27, 2016 - By: Joseph Michelli
“Just as all roads lead to Rome, all strategies must lead to the delighted customer, and the fewer twists and turns along the way, the better. That’s the directive handed down by the gods of globalization and cyberspace, who’ve decreed that customers can jump from one company to another on a whim.”
Consumer Engagement: Holy Grail or Fool’s Gold?
Jan. 27, 2016 - By: Bob Nease
“Before diving into a serious consumer engagement effort, every leader should be aware of three facts: 1. Engagement is an unnatural act. 2. Engagement is a means, not an end. 3. Behavior trumps engagement. Understanding these three truths helps focus our attention on what really matters.”
How Fanatical Fans Create the Bedrock for a Successful Brand
Nov. 11, 2015 - By: Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
“Your most loyal customers set the stage for continuous growth. If you listen to them, they can help you define how far afield you can extend. If you forsake them at any point, they can, like jilted lovers, go from being fanatical fans to fanatical detractors.”
The New Consumer Manifesto: Why Old is New, and Young is Old News
Nov. 11, 2015 - By: Lori K. Bitter
“Madison Avenue became obsessed with the 78 million 'baby boom' kids. But at some point the brilliance of targeting a huge demographic, with money to spend, and a self-image to support, turned into an outright obsession with youth. When the baby boom generation hit 50, the affair was over.”
A Big Idea: Big Ideas Don’t Work (A Manifesto for Thinking Small)
Oct. 14, 2015 - By: Craig Wilson
“Big marketing ideas don’t work. Principled, character driven decision-making does. It’s what drives long-term sustainable customer relationships."
The Customer Room: Grow Your Business by Improving Customers’ Lives
July 8, 2015 - By: Jeanne Bliss
“If you’re in the fray of silo-based reactivity to customer issues, the Customer Room will help to emancipate you from those fire drills. It is the glue that unites a leadership team to focus and improve customers’ lives to earn the right to growth.”
The Fix: A How-to Guide for Breaking Bad Habits That May Well Wind Up Killing Your Business.
June 10, 2015 - By: Chris Kneeland
“Brand leaders across North America  resort to bribery just to get people to buy. And the proliferation of incentives and advertising has become so bad that many businesses are now overdosing on these short-term stimulants.”



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