Manifestos tagged with Sales & Marketing


Generating Repeat Business
Feb. 22, 2012 - By: Richard Shapiro
"Focusing on the service interaction alone is not always enough to generate repeat business; it’s building an emotional connection that becomes the loyalty glue.”
The Substitution Economy: How Small Changes in Our Day-To-Day Spending Can Shake the World.
Feb. 22, 2012 - By: James Marshall Reilly
“The brands we purchase can become, in a sense, our personal position statement. Each of us can define ourselves publicly, and we can simultaneously feel good about who we are privately, as a direct result of our consumption patterns.”
The Most Important Sales Conversations You’ll Ever Have
Sept. 7, 2011 - By: Mike Schultz & John E. Doerr
“Success as a rainmaker depends on your ability to lead masterful sales conversations from ‘hello’ to ‘let’s go,’ but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have… is the one you have with yourself.”



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