Manifestos tagged with Sales & Marketing


Advertising Isn’t Dead, It’s Just Woefully Overfunded
Aug. 10, 2016 - By: Chris Kneeland
"All is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?”
The Brevity Mandate
March 12, 2014 - By: Joseph McCormack
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them. Getting to the point is a non-negotiable standard. The reasons why are plentiful.”
A Manifesto for the Corporate Idealist
March 12, 2014 - By: Christine Bader
“We are Corporate Idealists. ... Are we delusional or realistic? Are we changing the way that business is done or tinkering at the margins? Terrified of the risks or excited by the opportunities? Is our love of big business justified or misguided? Yes. This is our manifesto.”
What is Customer Service?
Nov. 20, 2013 - By: Steve Curtin
“Too often, customer service is viewed as a department, a designated employee’s job role, or someone else’s responsibility. To expand on this narrow definition of customer service, I’d like to submit my own definition for consideration: Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.”
Smart Sales Managers Are the New Normal: A Crash Course in Generating More Revenue from Your Inside Sales Team in the Sales 2.0 Ecosystem
Oct. 17, 2013 - By: Josiane Feigon

“The dynamic Sales 2.0 ecosystem is digital, diverse, connected ... Managing a high-performing inside sales team by operating under the old sales rules just won’t work.”
Transforming Your Business To Be The Most Highly Recommended Brand In Your Category
Oct. 17, 2013 - By: Paul M. Rand
“Recommendations and word of mouth have always been important. But in the age of social media, they are essential. One-to-one communication has become one-to-millions.”
The Do It! Marketing Manifesto
July 10, 2013 - By: David Newman
“Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.
Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”
Can You Call It a Business If It Isn’t Making Sales? Why So Many Business Owners Find Selling Difficult and What To Do About It.
July 11, 2012 - By: Jenan Mujkic
“No matter what your first job is, your second job is self-promotion. ... To do this effectively, you need to have ALL of your touch points mapped out, and they need to be designed and actively managed.”
Selling, Art or Science?
June 13, 2012 - By: Jim Holden
“[There] has always been the debate as to whether sales is an art or a science, almost to suggest that for some, sellers are born and not made. The intent of this manifesto is to apply unconventional thinking to the question of art or science.”
Stop Selling and Start Storytelling
April 11, 2012 - By: Jason L. Baptiste
“Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”



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