Manifestos tagged with Other


No Strings Attached Business Growth: Earning Ardent Admirers and Making Mom Proud
June 13, 2018 - By: Jeanne Bliss
“The best companies focus on helping customers achieve their goals—and grow as a result. Like our moms they are selfless, brave, and think of us first. They start with our life and earn the right to grow by proving with their actions, not their words that they are in our corner.”
Unlocking Failure’s Grip On The “Static Quo” In Your Organization
April 15, 2015 - By: John Danner & Mark Coopersmith
“Most organizations and the executives who run them don’t recognize, respect or leverage the reality and potential of the one resource every organization and management team create every day: failure—the other ‘F’ word.”
Found In Translation: The Case for Pictures in Business
Feb. 11, 2010 - By: Dan Roam
“Twenty-five years of helping business leaders around the world develop ideas has taught me three things: 1. There is no more powerful way to come up with a new idea than to draw a simple picture. 2. There is no faster way to develop and test an idea than to draw a simple picture. 3. There is no more effective way to share an idea ...
Brainwashed: Seven Ways to Reinvent Yourself
Jan. 13, 2010 - By: Seth Godin
“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce, and yes, brainwash. The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people ...
The World on Reset
Dec. 10, 2009 - By: John Hope Bryant
“I keep saying that this is not a recession, it is a reset. What amazes me is how many brilliant people I know, in the US and around the world, who either don’t see it as anything more than a recession, or who don’t want to. No one really argues with me when I say it, but more so, simply want to turn away; hoping that by turning the mental page, somehow t ...
Chief Culture Officer: Building a Living, Breathing Corporation
Dec. 10, 2009 - By: Grant McCracken
“The American corporation is bad at culture. It’s good at management, finance, technology, and HR. It’s getting better at innovation, cocreation and social media. But culture? It still pretty much sucks at culture. Culture is the ‘last mile’ for the corporation. It’s the final ‘core competence’ require ...
Brands Are People Too
Dec. 10, 2009 - By: Joy Panos Stauber
“When you talk about ‘branding,’ you are not discussing a superficial activity. More and more business people are finally starting to understand that. A brand is not a veneer you apply to make a business (or product or service or idea) appealing to its intended audience. Instead, a brand begins to exist when a business has something to offer to the wor ...
The Upstarts Are Here!: What Can You Possibly Learn from Entrepreneurs in Their Twenties? Plenty.
Nov. 12, 2009 - By: Donna Fenn
“We’re smack in the middle of ‘perfect storm’ conditions for young entrepreneurs, which means that if you haven’t already noticed that the CEO down the road may look more comfortable at the local skate park than in a board room, you will soon. And if you have noticed the trend, you m ...
Meaningful Digital Strategy: The Next Evolution of Marketing
Nov. 12, 2009 - By: Bob Gilbreath
"Four years ago, I grew frustrated with the lack of brand investment in digital marketing and set out to understand the fundamental reasons why this promising new space was still only attracting a small sliver of marketers’ multi-million-dollar budgets. I discovered that the issue was bigger than tiny click-thru rates and c ...
Social Response Capitalism: Today and Tomorrow
Nov. 12, 2009 - By: Bruce Piasecki
"I believe we need something no less than a new kind of leader. Most social commentators today, from Sarah Palin to Barack Obama, note that we need leaders we can trust, leaders who can compete on price, quality and social needs—from avian and swine flu, to new forms of energy, and better cars, computers and homes. We need to combine the ...



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