Manifestos tagged with Marketing


We First: How Consumers and Brands Can Partner to Build a Better World
July 6, 2011 - By: Simon Mainwaring
“We First capitalism posits that we can no longer accept the myopic, short-term, profit-for-profit’s sake practice of capitalism we invite corporations and consumers to engage in today.”
It’s All About Them: Marketing to the Digitally Empowered Buyer
July 6, 2011 - By: Rebel Brown
“Thanks to the digital age, today’s buyers can research, select and purchase their products without getting you involved in the decision. You won’t even know they were buying. Everything shifted. Your choices: shift, too—or get left in the past.”
Make It Happen: Turning Good Ideas Into Great Results
May 4, 2011 - By: Peter Sheahan
“The world is not short of ideas. It’s not. It is short of people who can execute on them. It is short of people who know how to take their aspirations and make a real impact on the world with them."
Social Sharing Manifesto: The Arguments For and Against The Rise of the Sharing Consumer
April 6, 2011 - By: Simon Salt
“Whether sitting around the campfire, standing at the water cooler, or chatting over the garden fence, human beings share their opinions with others. If those opinions prove to be useful, that person will be sought out for an opinion about other things and on a more frequent basis.”
This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing
April 6, 2011 - By: Stephen Denny
"Creating eigen values is what marketers do when they’re doing their very best work. The concept of eigen values should change how you look at the marketing discipline completely.”
The Past Is Prologue: 4 Cases For An Old Approach to New Media
Jan. 19, 2011 - By: Jonathan Salem Baskin
"Perhaps what we’re experiencing isn’t an exception to the experiences of past generations, but rather another opportunity to do things we human beings have always done... only faster, more broadly, etc."
Don't You Want to Do Real Marketing?
Dec. 8, 2010 - By: Ernan Roman
“I define real marketing as follows: treating customers and prospects the way we want to be treated, and earning the sale and the long term relationship through the value we provide."
Make Your Web Site a Real-Time Machine
Nov. 3, 2010 - By: David Meerman Scott
“Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.”
HOW TO FAME: STAND OUT/GET AHEAD/THAT SIMPLE
May 5, 2010 - By: Richard Laermer
"The point here is not to be famous. Being famous is a job best left to those who care about little else. This is about being an authority and using your fame to achieve greatness. It’s about getting what you want and what you deserve. And getting it right now.”



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