Manifestos tagged with Marketing


The Personal MBA, Updated & Expanded: Mastering Business Without Spending a Fortune
Sept. 12, 2012 - By: Josh Kaufman
“MBA programs don't have a monopoly on advanced business knowledge ... you can get a world-class business education simply by reading these books.”
Can You Call It a Business If It Isn’t Making Sales? Why So Many Business Owners Find Selling Difficult and What To Do About It.
July 11, 2012 - By: Jenan Mujkic
“No matter what your first job is, your second job is self-promotion. ... To do this effectively, you need to have ALL of your touch points mapped out, and they need to be designed and actively managed.”
Selling, Art or Science?
June 13, 2012 - By: Jim Holden
“[There] has always been the debate as to whether sales is an art or a science, almost to suggest that for some, sellers are born and not made. The intent of this manifesto is to apply unconventional thinking to the question of art or science.”
The Face-to-Face Manifesto: Back to the Future
May 9, 2012 - By: Ed Keller & Brad Fay
“The fact is that online social networking is no substitute for the power and impact of face-to-face communications. Real world conversations—most of which take place face-to-face—are still the dominant mode of communication, and they are the most trusted and persuasive.”
Stop Selling and Start Storytelling
April 11, 2012 - By: Jason L. Baptiste
“Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”
Generating Repeat Business
Feb. 22, 2012 - By: Richard Shapiro
"Focusing on the service interaction alone is not always enough to generate repeat business; it’s building an emotional connection that becomes the loyalty glue.”
The Substitution Economy: How Small Changes in Our Day-To-Day Spending Can Shake the World.
Feb. 22, 2012 - By: James Marshall Reilly
“The brands we purchase can become, in a sense, our personal position statement. Each of us can define ourselves publicly, and we can simultaneously feel good about who we are privately, as a direct result of our consumption patterns.”
Make Social Media Sell—Now
Jan. 25, 2012 - By: Jeff Molander
“The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.”
Putting a Signature on Customer Experience
Dec. 7, 2011 - By: Michael T. Kanazawa
"Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. If you share that vision for your customer experience efforts, here are some strategic tools and ideas to help you do that.”
The Business Genome Approach: Finding Your Next Competitive Advantage
Dec. 7, 2011 - By: Andrea Kates
"You have the wrong tools. And you use them the wrong way. It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. ... But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”



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