Manifestos tagged with Marketing


Stop Selling and Start Storytelling
April 11, 2012 - By: Jason L. Baptiste
“Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”
Generating Repeat Business
Feb. 22, 2012 - By: Richard Shapiro
"Focusing on the service interaction alone is not always enough to generate repeat business; it’s building an emotional connection that becomes the loyalty glue.”
The Substitution Economy: How Small Changes in Our Day-To-Day Spending Can Shake the World.
Feb. 22, 2012 - By: James Marshall Reilly
“The brands we purchase can become, in a sense, our personal position statement. Each of us can define ourselves publicly, and we can simultaneously feel good about who we are privately, as a direct result of our consumption patterns.”
Make Social Media Sell—Now
Jan. 25, 2012 - By: Jeff Molander
“The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.”
Putting a Signature on Customer Experience
Dec. 7, 2011 - By: Michael T. Kanazawa
"Customer experience needs to be thought of as a strategic agenda item on par with and actually integrated with corporate strategy, managing the brand, and new product development. If you share that vision for your customer experience efforts, here are some strategic tools and ideas to help you do that.”
The Business Genome Approach: Finding Your Next Competitive Advantage
Dec. 7, 2011 - By: Andrea Kates
"You have the wrong tools. And you use them the wrong way. It isn’t your fault. You were taught, as we all were, to make forecast models out of past results. ... But, now, the rules have changed: our game plans have gone public, and whoever knows what the customer will do next wins.”
Does Your Customer Really Need You? Lessons from Zappos
Dec. 7, 2011 - By: Joseph Michelli
“Let’s face it, every business is at risk of becoming a commodity, thanks in large part to the speed of information delivery, consumer empowering technologies, and media outlets that tell consumers that the economy is too fragile for them to be spending money.”
Go Do: How Hard Can It Be?
Oct. 5, 2011 - By: Lou Imbriano
“It’s important to realize that the only true barrier in life is you. Sure, there can be obstacles that you face every day and people who are impediments to achieving your goals, but ultimately, you will be the reason that you achieve or fail.”
Reinventing the Wheel: Creating Lifetime Customers
Oct. 5, 2011 - By: Chris Zane
“Creating lifetime customers requires that you offer every customer or potential customer more service than they consider reasonable.”
The Most Important Sales Conversations You’ll Ever Have
Sept. 7, 2011 - By: Mike Schultz & John E. Doerr
“Success as a rainmaker depends on your ability to lead masterful sales conversations from ‘hello’ to ‘let’s go,’ but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects. The most important sales conversation you have… is the one you have with yourself.”



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