Manifestos tagged with Marketing


Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing
Feb. 13, 2013 - By: Douglas Van Praet
“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”
Overemphasis on Profit Erodes Your Bottom Line Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts
Jan. 16, 2013 - By: Lisa Earle McLeod
“Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
Service Failure: Do You Really Care About Your Customer?
Jan. 16, 2013 - By: Jeff Toister
“Executives may claim to care about their customers, but their actions frequently suggest just the opposite. ... I know what you are thinking. You’re different. ... Still, do you really care about customer service?”

Why It Pays to Be Likeable
Jan. 16, 2013 - By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”
Rethinking Your Business from the
Outside In

Oct. 10, 2012 - By: Harley Manning, Kerry Bodine, & Josh Bernoff
“If you read the pages of the Wall Street Journal you would come to believe that business is about big deals—about multi-billion dollar acquisitions, massive pay packages for executives, macroeconomic forces ... In fact, the secret of success is in the little things."
How to Tell a Story: 10 Simple Strategies
Sept. 12, 2012 - By: Jonah Sachs
“Maybe it’s because we’re all so overloaded with information. Maybe it’s because we’re all so starved for meaning. Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days. Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories.”
The Personal MBA, Updated & Expanded: Mastering Business Without Spending a Fortune
Sept. 12, 2012 - By: Josh Kaufman
“MBA programs don't have a monopoly on advanced business knowledge ... you can get a world-class business education simply by reading these books.”
Can You Call It a Business If It Isn’t Making Sales? Why So Many Business Owners Find Selling Difficult and What To Do About It.
July 11, 2012 - By: Jenan Mujkic
“No matter what your first job is, your second job is self-promotion. ... To do this effectively, you need to have ALL of your touch points mapped out, and they need to be designed and actively managed.”
Selling, Art or Science?
June 13, 2012 - By: Jim Holden
“[There] has always been the debate as to whether sales is an art or a science, almost to suggest that for some, sellers are born and not made. The intent of this manifesto is to apply unconventional thinking to the question of art or science.”
The Face-to-Face Manifesto: Back to the Future
May 9, 2012 - By: Ed Keller & Brad Fay
“The fact is that online social networking is no substitute for the power and impact of face-to-face communications. Real world conversations—most of which take place face-to-face—are still the dominant mode of communication, and they are the most trusted and persuasive.”



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