Manifestos tagged with Marketing


Customer Experience, Big Data, and Competitive Advantage
Dec. 20, 2013 - By: Larry Freed
“To compete and win in today’s ultracompetitive environment ... the customer experience is more important than ever before. Businesses cannot stand still; they must continue to push the envelope and evolve—not only products, services, and marketing, but also analytics.”
The HUMAN Brand: How We Relate to People, Products and Companies
Dec. 20, 2013 - By: Chris Malone
“Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings.”
What is Customer Service?
Nov. 20, 2013 - By: Steve Curtin
“Too often, customer service is viewed as a department, a designated employee’s job role, or someone else’s responsibility. To expand on this narrow definition of customer service, I’d like to submit my own definition for consideration: Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.”
Smart Sales Managers Are the New Normal: A Crash Course in Generating More Revenue from Your Inside Sales Team in the Sales 2.0 Ecosystem
Oct. 17, 2013 - By: Josiane Feigon

“The dynamic Sales 2.0 ecosystem is digital, diverse, connected ... Managing a high-performing inside sales team by operating under the old sales rules just won’t work.”
Transforming Your Business To Be The Most Highly Recommended Brand In Your Category
Oct. 17, 2013 - By: Paul M. Rand
“Recommendations and word of mouth have always been important. But in the age of social media, they are essential. One-to-one communication has become one-to-millions.”
The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves
Sept. 11, 2013 - By: Brains on Fire
“Passion is not something you own; it’s something you pass forward. So if you take the time to understand your own unique passion conversation ... as well as the ones that excite those you serve, something amazing will happen.”
The Do It! Marketing Manifesto
July 10, 2013 - By: David Newman
“Bad news: Marketing for the sake of marketing is broken. Kaput. Finished. Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.
Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”
An Action Plan for Making Good Customer Service a Reality
May 15, 2013 - By: Kirk Kazanjian
“Any company can market and promote that they are experts at cuddling customers, but very few ever get the formula for execution right. [...] They like to talk the talk, but don’t walk the walk.”
Recharge: 7 Ways to Improve Innovative Thinking
May 15, 2013 - By: Debra Kaye
“If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That’s the way we’ve always done it,' and recharge, starting with the mantra, 'Let’s just not do that anymore.'”
Monster Loyalty: How to Build Customer Loyalty like Lady Gaga
May 15, 2013 - By: Jackie Huba
“While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.”



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